While cities like Paris, Milan, New York, and London have always been synonymous with fashion excellence, the past decade has witnessed the emergence of new fashion capitals with a significant impact. From Copenhagen to Tokyo, Sydney to Berlin, a new wave of cities is establishing themselves as hubs for fashion innovation and experiential shopping. Among these cities, Dubai stands out for its unique approach.

Dubai has long been celebrated for its focus on design, quality, and a penchant for luxury and high-end experiences. Unsurprisingly, it has become a magnet for fashion enthusiasts, both among its residents and tourists. With fashion industry revenue in the UAE projected to reach an impressive US$3.47 billion in 2023 and luxury consumer spending expected to exceed US$11 billion, the region is transforming itself into an economic powerhouse in the world of fashion.

Dubai’s iconic malls have set the gold standard for retail experiences, offering shoppers access to the latest collections and designs from a wide range of brands, from Bottega Veneta to Bershka. Beyond the established retail giants, Dubai’s Design District, established in 2013, provides a platform for specialty boutiques, independent labels, and artists to thrive in a bustling and rapidly growing market.

The UAE’s adept handling of the 2020 pandemic accelerated the region’s economic impact. Swift vaccination efforts and clear guidelines for tourism allowed Dubai to return to normal leisure spending faster than many other global hubs. Additionally, as luxury spending declined worldwide, the Middle East bucked the trend, with local shoppers spending 70% more on luxury goods compared to elsewhere, and 60% of high-end spending occurring domestically.

While other markets are still recovering from the effects of Covid-19, the UAE has capitalized on its head start to strengthen emerging industries, including fashion, offering attractive opportunities both domestically and internationally.

Dubai, known for seamlessly blending tradition and innovation, has become a new home for leaders in the fashion, jewelry, and beauty industries. In Dubai, these visionaries can transform inspiration and creativity into thriving businesses. One noteworthy example is Mode Dubai, a groundbreaking consumer shopping experience created by fashion industry pioneers. Mode Dubai is set to redefine retail and event experiences in 2023 by welcoming over 20,000 affluent attendees who share a passion for self-expression through style, a desire for unique designs, and a willingness to invest in craftsmanship and quality. With an average age of 30, this predominantly female audience comprises individuals who earn US$100k+ annually.